Our strategic methodology to successful business expansion includes:
Feasibility analysis. We evaluate your company’s readiness by:
- gaining a thorough understanding of management’s interest and guiding principles;
- reviewing the existing business model and its critical success factors;
- assessing the need and availability of human and financial capital; and
- performing a risk assessment.
Throughout, we are determining the degree of stability in the home territory and the prospects of a successful expansion.
Through a market study, Bampton validates the existing market opportunity, the competitive differentiator(s) of the products/services and why the company is successful in the current market.
Evaluation of US business model.
Factors discovered in the validation phase are applied against differences in the US market. The proceeding evaluation is used to determine the proper channel to market. A key element in this evaluation is selecting criteria to determine the best entry point and in identifying subsequent expansion zones, if appropriate. A detailed implementation plan is developed that identifies roles and functions, formalizes rules for authority and control, determines the level of cultural uniformity, establishes reference points to measure success/failure, identifies operational needs, and develops an operations plan.
Competitive environment and brand challenges. In each phase of analysis, the competitive landscape is analyzed and the position and meaning of the brand is evaluated. A careful examination is executed to best leverage
the brand and to understand the competitive challenges any brand equity will have in the new territory.
Value proposition. All products and services are evaluated and compared to the needs and values of the new
market. With these qualities in mind, a plan is developed to best position the products/services in the marketplace and to identify any perceived or real value differences. This may result in a product management plan that
includes variations in product development for the new market.
Execution. An effective strategy implementation will include managing existing and acquired resources, leveraging existing relationships, and applying
lessons learned from other remote businesses (if any). A review and revision process is established with management to handle any changes in the market. During execution, the development of monitoring and reporting mechanisms
will establish metrics to measure effectiveness and efficiency, create reporting systems and processes, develop clear and structured financial controls, anticipate and manage ongoing risks, and continually assess effects on core
Development of US business expansion and brand strategy. An ongoing review and evaluation of the expansion strategy and implementation is critical to a successful initiative. Periodic assessments of the
success of new market introduction and continued brand positioning provide management tools in the development of this new market.